Smash
Smash is a Gen Z-focused lifestyle brand launched with a range of condoms designed to feel bold, playful, and culturally relevant. The brand approached us to build an identity system that could break away from the overly clinical or awkward communication common within the category.
Services :
Brand Identity, Packaging Design
The Challenge
Most brands in the category either rely on sterile medical aesthetics or exaggerated humor. Smash needed a visual identity that felt confident, expressive, and socially shareable while still maintaining product credibility.
